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Brought onto the team after the initial conception of the sanitizer's creation, I was the point person in terms of managing all of the product's presence beyond actually pouring the liquid into the bottle. With an email list of over 30,000 subscribers and the value of Meta and Google Ads dwindling with our brand, most of my focus for this project's launch was winning back our old customers. My efforts centered around refreshing the website, creating new klaviyo flows, and developing a new structure for social media posts beyond just pictures of our product on celebrities. The creation of universal branded imagery was my idea for creating a unified feeling of preparedness when launching the product.

Website Update Prototype:

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