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I worked as a communications and graphic designer, responsible for creating all extra-company communications. My primary focus was on existing customers, as the brand has been established for 7 years and is globally distributed at luxury stores worldwide.

Due to the high price point and supreme attention to detail, this brand was not made for consumption by the general public, but rather for those who are keenly aware of fashion trends and true quality- and it was my responsibility to connect to these fashion purists, which was initially extremely challenging, but ultimately something that I became extremely proficient in-- In FW23, I produced what creative director Jon Koon called "the most on brand MHRS content the company has ever seen."

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